Consumer-Insights

Meet

Culture-Making Magic

A creative and strategic storyteller, leader, and collaborator of insight driven, production-ready copy, content, and campaigns hardwired to ignite consumer engagement, brand loyalty, and revenue. 

Brands

Chevy

The NBA

Fanatics

Bazooka Bubblegum

Sherwin-Williams

Norwegian Cruiseline

Capital One

Skechers

JP Morgan Chase

aMC

Tourneau

Infinity

Haagan Dazs

USPS

Allstate

L’Oreal

City of Hope

Coke

Ragu

Home Depot

Virgin Mobile

Chevy

T-Mobile

Energizer

MLB

Starbucks

Hellman’s

Hewlett Packard

Ikea

Walgreens

Kraft

LG

Pfizer

NFL

Benjamin Moore

Pepsi

Eudcerin

Whirlpool

Lindt Chocolate

Williams Sonoma

KEVIN POLAY

Strategic Copywriter | Content Creator

EXPERIENCE

FLINT & STEEL - Director of Content, Sr. Copywriter & Producer         (2012 to Present)
Creative and strategic leadership, development, writing, art direction, and management of projects, creative teams, resources, and production for film, TV, social, digital, web, and print for branded & sponsored entertainment, content, advertising, and multimedia campaigns. 

 ·  TV and social campaign that generated 150M+ TV views and 1.8M+ social impressions to raise $7.2M ($3M   over year prior) for T-Mobile and MLB’s “Hats-Off-4-Heroes” and “Homeruns-4-Hurricane” campaigns in support of veteran’s in need and Team Rubicon’s veteran-led disaster relief efforts.

 ·  Created, wrote, produced, and directed 13 scripted and unscripted short-form comedy series, interactive videos, web content, promos, and National TV spots that increased Bazooka Bubblegum’s sales by 57% to take them from the #12 selling bubblegum to #1 since the start of the campaign.

 ·  Producer, writer, and talent outreach for Pop Culture– nationally broadcast, award-winning documentary and outreach initiative for fathers in need -featuring Clive Davis, Carl & Rob Reiner, Russell Simmons, Danica Patrick, Laird Hamilton & more.

HEARST MAGAZINES - Copywriter, Copy Editor    (Yearly Contract)      (2006 to 2016)
Increased capabilities and reputation of in-house agency by generating insightful branding solutions and engaging copy and content for major brands and advertisers.

 · Generated $30 Million+ in ad sale revenue by conceiving/executing branded content solutions converting Hearst’s diverse print and online audiences (Vogue, Esquire, Marie Claire, GQ, Car & Driver, Seventeen, Food Network Magazine, HGTV, Oprah Magazine… etc.) into consumers through campaigns and branded content and partnerships.

·     Categories: food, travel & tourism, retail, automotive, telecom, financial, banking, pharma, insurance, etc. 

·     Channels: print, digital, social, email, outdoor, DM, native, corp. comm., and more. 

WONDERLABS - Screenwriter, Executive Producer                       
From pitch to production I have created, sold, written, and repaired over 25+ feature films, TV series, and video games forNetflix, Warner Bros., Dreamworks, Paramount, Sony, CBS, FOX, NBC, ABC, Village Roadshow, Dark Horse Comics, Activision, and THQ.

EDUCATION

 ST. JOHN’S UNIVERSITY SCHOOL OF LAW - Jamaica, NY                        
JD.Editor,American Bankruptcy Law Review; Executive Board, Moot Court Honor Society. 

 ITHACA COLLEGE - Ithaca, NY                                                                     
BA, Speech Communications (Speechwriting); Minor: Economics. Graduated with honors.