Director of Content, Sr. Copywriter & Sr. Producer

Redefined & breathed new life into Women’s Fashion Brand Promesa LA

VIDEO & STATIC SOCIAL POSTS

When I joined the family owned & run LA fashion brand PROMESA LA, it was in a state of transition. The parents of the company’s current CEO were getting older and their son had taken over the family business and decided to create his own online retail fashion brand; ShopPromesa. His goal was ambitious; to compete with the likes of Free People, Reformation, J. Crew, and Everlane, to name a few. However, he had no brand identity, unique selling proposition, or vision on how to differentiate ShopPromesa from the crowd until… I helped him & Promesa find its own unique voice, differentiate it from a crowded marketplace, and increased sales by 24% and increased revenue by 35% by eliminating and reducing wasted costs, expenses, and time.

FOR THE LOVE OF FASHION

Fashion With Love

This Valentine’s Day we’re sharing our love for you with a heart-pounding 45% discount to show our appreciation and for you being authentically you.

INTERACTIVE SOCIAL POSTS

Merchandise Movers

I wondered what would happen if we asked our in-house fashion designers and stylists to create looks & outfits that paired less-selling items with better selling items at a discounted but slightly higher price point that increased revenue by 23%.

MERCHANDISE MOVERS

Finish The Thought

Tell us what Jill’s thinking & if your entry’s voted in the top 10 by Promesa shoppers & fans, you’ll win 5 days of fresh, new looks & outfits of your choice.

Promesa: In Fashion, Affordable & Giving All Year Round